Ads Audience is a tool that transforms cohort selected through Wallet Selector into a X(Twitter) audience. We support two methods of audience creation:
Utilizing the Influencer Batch tool, we take the cohort created by Wallet Selector as a seed cluster and use algorithms to identify which influencers on Twitter this cluster follows.
We support a one-click feature that uploads this list of influencer accounts directly to Twitter's ad manager, allowing you to target ads to the followers of these influencers as part of Follower look-alikes Targeting.