# Ads Audience

Ads Audience is a tool that transforms [cohort selected](/growing3/feature/wallet-selector/new-cohort-set-up.md) through Wallet Selector into a X(Twitter) audience. We support two methods of audience creation:

### **1.** [**Influencer Batch**](/growing3/feature/ads-audience/create-the-audience-for-influencer-batch.md)

* Utilizing the Influencer Batch tool, we take the cohort created by Wallet Selector as a seed cluster and use algorithms to <mark style="color:yellow;">**identify which influencers on Twitter this cluster follows.**</mark>
* We support a one-click feature that uploads this list of influencer accounts directly to Twitter's ad manager, allowing you to target ads to the followers of these influencers as part of [Follower look-alikes Targeting.](https://business.x.com/en/help/campaign-setup/campaign-targeting/interest-and-follower-targeting.html)

### **2.** [**Customer List**](/growing3/feature/ads-audience/create-the-audience-for-customer-list.md)

* With the Customer List tool, we directly match the cohort established by Wallet Selector to their Twitter accounts using Growing3's algorithms.&#x20;
* This enables direct uploading to Twitter's [Audience Manag](https://business.x.com/en/help/campaign-setup/campaign-targeting/custom-audiences.html)[er ](https://business.x.com/en/help/campaign-setup/campaign-targeting/custom-audiences.html)to create a customized audience for ad targeting.

### The difference between both audience targeting

<img src="/files/stzD5Xuo1DlU7HYSpw4R" alt="" class="gitbook-drawing">


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