# Ads Audience

Ads Audience is a tool that transforms [cohort selected](https://growing3.gitbook.io/growing3/feature/wallet-selector/new-cohort-set-up) through Wallet Selector into a X(Twitter) audience. We support two methods of audience creation:

### **1.** [**Influencer Batch**](https://growing3.gitbook.io/growing3/feature/ads-audience/create-the-audience-for-influencer-batch)

* Utilizing the Influencer Batch tool, we take the cohort created by Wallet Selector as a seed cluster and use algorithms to <mark style="color:yellow;">**identify which influencers on Twitter this cluster follows.**</mark>
* We support a one-click feature that uploads this list of influencer accounts directly to Twitter's ad manager, allowing you to target ads to the followers of these influencers as part of [Follower look-alikes Targeting.](https://business.x.com/en/help/campaign-setup/campaign-targeting/interest-and-follower-targeting.html)

### **2.** [**Customer List**](https://growing3.gitbook.io/growing3/feature/ads-audience/create-the-audience-for-customer-list)

* With the Customer List tool, we directly match the cohort established by Wallet Selector to their Twitter accounts using Growing3's algorithms.&#x20;
* This enables direct uploading to Twitter's [Audience Manag](https://business.x.com/en/help/campaign-setup/campaign-targeting/custom-audiences.html)[er ](https://business.x.com/en/help/campaign-setup/campaign-targeting/custom-audiences.html)to create a customized audience for ad targeting.

### The difference between both audience targeting

<img src="https://1472291489-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fi1ayBb26ALhwr5fLNxSv%2Fuploads%2FXTz8OvZHfpgkxsXyIXoP%2Ffile.excalidraw.svg?alt=media&#x26;token=bbffc1be-a0b2-40a1-b863-adf273aa7ce9" alt="" class="gitbook-drawing">