📢Publish the Audience to Twitter

Creating a Twitter Audience aims primarily to enable direct targeting of audiences on Twitter. Follow these step-by-step instructions to launch your campaign on Twitter

NOTE

Preliminary Steps:

1. Ensure you have created a Twitter Ads account and that the account contains at least one advertising Campaign and Ad Group.

2. If not yet completed, please refer to instructions on how to create a Twitter Ads ad group.

1. Select the Recommended Degree of Influencers

1. Refer to Column Definitions Overview the "Recommendation Degree" section for guidance.
2. Initially, it's advisable to select influencers with a high or medium recommendation degree. If the audience size is too small within the Twitter ad group, consider incorporating influencers with a low recommendation degree.

2. Link and Authorize Your Twitter Ads Account

If you have not activated a Twitter Ads account, please follow the necessary steps to do so.

3. Assign the Selected Audience to an Ad Group

1. Ensure you have already created at least one ad group, which can be in draft or active state.

2. The influencer batch can be deployed across multiple ad groups from different campaigns. We list the name of the campaign next to each ad group to facilitate cross-campaign deployment and performance comparison.

4. Review Your Ad Group

1. Within your ad groups, you will notice that these influencers are automatically incorporated into the "Targeting Features" under "Follower Look-alikes."

2. Additionally, you can verify whether the audience size meets your requirements by checking the system's Audience Estimate on the right side.

This final step ensures that your targeting aligns with your campaign objectives, providing a direct path to gauge and adjust your strategy based on the estimated reach within Twitter's advertising environment.